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Posted On: 26 Nov, 2020

How To Make E-commerce Product Images Look Great? 

If you are running an e-commerce brand, you must be always worried about getting super-high-quality visuals or product images as they play a huge role in your brand’s success. The high-quality imagery impacts your conversion, returns, and even the number of people who see your merchandise. All you should know is that you have mini seconds to create a lasting impression on your visitors.

No doubt that e-commerce websites are tedious and precarious to create and there are certainly n number of factors that contribute to your business growth but product images is the key factor for your online store.

In the age of the digital era, you must know you won’t receive much of the foot traffic even if you have loyal customers. A study has revealed that 97% of consumers use the internet to search for local businesses. So, if you don’t have a robust online presence backed with eye-catching visuals, then you are certainly missing out - even if visitors land on your website (with poor visual content they will be disappointed). 

Also Read: Here Is How You Can Boost Your eCommerce Business With Clippr

And to your surprise, over 75% of the consumers rely on product images when deciding on making a potential purchase. So how do you make your product images look great and eye-catching?

Large images

If you forget everything about your product images but make sure you never forget that small images won’t bring your conversions. So, it is crucial for a business to make sure that e-commerce product images have the proper size and great quality. And you don’t need to have an expensive camera to shoot your products for better image resolutions. Nowadays, you can also use any digital camera or a smartphone to get better images. As a rule of thumb, make sure your online product image is 2000 pixels on the longest side. 

  1. It will allow your customers to zoom the picture while making a potential purchasing decision. 

  2. You will have good quality, large images to be accepted on marketplaces like Amazon, Etsy, eBay, Flipkart, etc. 

  3. Using large images you can help your customers to see and observe the product virtually in a better without having to visit your store. It certainly improves the user experience and eventually builds trust in your customers therefore turning them into loyal, paying customers.

Alignment

Having identical alignment on the product images helps you visually appealing and consistent product range and helps you with better conversions. In fact, product images with a clean background build trust and help users with a better shopping experience.

Background

When it comes to e-commerce, deciding a backdrop for your product images is really crucial. However, many businesses use white backgrounds to shoot their product images or use a white backdrop in post-production to make their images look attractive and visually appealing.

Most of the product images are shot on a white background because:

  • Having a similar background on product images across the pages creates consistency and builds trust with customers.

  • Using white background images means less clutter. It helps you in driving the sole attention of your potential customers towards the main product without any distractions.

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  • Most of the brands prefer white background images as they can be used on multiple platforms such as Amazon, eBay, Etsy, Flipkart, Myntra, etc. So, it allows them to cut down their shoot process by keeping them generic and subtle.

  • White background images means - giving attention to detail, therefore, helping customers with a better purchasing experience.  

If you want to repurpose your product images or remove white background from your e-commerce images, you can simply use a background removal tool to do it for free - 100% automatically. 

Also Read: Here Is How You Can Remove The Background Of Your Pictures Online

Mobile friendly images

Did you know that more than half of the web traffic comes from mobile devices? If you didn’t know, then make sure now that your product images are optimized properly for mobile devices. Don’t disappoint your visitors or create an impression that is terrible and ineffective. 

 

Remove background from images - 100% Free, Automatically

Well, this is one of the great things for any e-commerce brand. Now, manual post-production fails to meet the huge requirements from e-commerce brands that need to keep up with the trends and the product image requirements. Many brands rely on post-production to make their images look great. Since we know they are the key to marketing and selling therefore brands strive to make their images look stunningly beautiful by hiring manual editors who use traditional tools like photoshop to get the job done.

But we know that Photoshop is tedious and time-consuming. So, brands are becoming smarter by the day and using smart tech-driven tools to make their workflow seamless and successful. 

If you are a business who needs to remove background from images or from old product images and want to repurpose product images to use on other sales channels, you can simply use the remove background tool to do it. Many bands that are selling on Amazon, eBay, Flipkart, Myntra need white background images to sell their products on the marketplace. So, to create images with the white background they need to either hire a manual editor who will change huge bucks or use AI-driven smart tools like Clippr to do it for free - 100% automatically. 

By removing background from product images they can use any background of their choice on the cutout and post it on any marketplace of their choice. Similarly, if you want to remove white background from images and replace them with new, creative backgrounds, you can simply use Clippr to remove the white image background and then place the cutout of the subject on any other background of your choice. 

Read Next: 3 Important Reasons Why You Must Use AI-driven Background Removal Tool