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Posted On: 17 Dec, 2020

5 E-commerce Content Hacks Every Marketer Should Know in 2021

What is eCommerce marketing?

Selling and buying of goods online are what is termed electronic commerce. It includes the exchange of goods, services, and information. And it is not surprising that every brand strives to make their business the next unicorn. To strive as a brand, you must know one thing that each element of marketing is pivotal to a business, irrespective of the genres and more so you can’t really escape the gravity of the content.

What is eCommerce marketing

According to the Huffington Post, the internet user on average is served with 11,250 ads every month. That is obviously a lot of advertisements and irritation. With all the saturation and online tussle, finding a creative way to attract your audience’s attention is extremely challenging. But how do they make a difference? How can you create that one clear CTA that will ready your potential customer is visiting your website, sharing the information, or making a purchase? That’s why we came up with 5 e-commerce content marketing hacks that can help you in making a difference. 

 

E-commerce marketing is the practice of using promotional tactics to attract customers to an online store, convert these visitors into paying customers and then reading these customers post-purchase. 

 

According to Shopify, a healthy marketing strategy can help businesses create:

- Brand awareness
- Drive customer loyalty
- And, ultimately improve business growth

No matter how versatile your brand is, before creating any e-commerce marketing strategy, you must identify the business model in which your business falls in. Knowing this will help you in deciding your target audiences, your marketing channels, value proposition, and other areas of marketing. 

Some of the main e-commerce business models are:

  1. B2B – Business to business
  2. B2C – Business to consumer
  3. C2B – Consumer to business
  4. C2C – Consumer to consumer

The other business models that have appeared with the growth of e-commerce are D2C, White Label, Private Label, and so on. 

Before we dive into the content marketing hacks that you definitely can’t afford to ignore, we will tell you the must-have e-commerce marketing channels that you must be using to drive more customers, improve conversions and eventually boost sales. 

When determining the best e-commerce marketing channels, you should consider the following:

What is your brand?

What are your business goals?

Where is your target audience?

What are your marketing goals?

What is your budget?

 

Here are the 5 Most effective e-commerce marketing channels that you can prioritize for your business in 2021

Email Marketing:

Email marketing without any doubt is the most powerful way to connect with people across the globe. To your surprise, the global email users were estimated to be about 3.9 billion users in 2019, and are estimated to grow to 4.3 billion users (which is more than 50% of the world’s population) according to Statista.  

Not just that, according to Statista, 293.6 billion emails were sent and received each day in the year 2019. So, can you estimate now how many emails will be sent daily in 2022?

347.3 billion daily emails, that is right!

So, email marketing is one of the most efficient and cost-effective ways to keep your consumers informed, and even today, it is regarded as one of the most conversion-rich marketing channels. 

Also Read:  How To Create Stunning Imagery For Your Product Catalog

PPC (Google and Facebook Ads):

As far as marketing channels are concerned, PPC (Pay Per Click advertising) is regarded as a juggernaut, it can be highly effective when done professionally. The only limitation in PPC is the cost. But PPC lets you appear in the top search results, even if that’s not where you would rank organically. 

Similarly, Facebook and Instagram Ads will introduce your brand or your services to the user who may not be looking for you or know that you even exist.  

Also Read: 10 Photo Editing Styles That Are Here To Stay in 2021

SEO:

According to Hubspot's recent study, “64% of marketers actively invest time in Search Engine Optimisation (SEO).” Most of the marketers are the biggest fans of SEO since it helps their brands to appear on the top search results - eventually driving more traffic to the website. Since it brings genuine customers to your website, conversion rates are more likely to surge - giving it an edge over the PPC.

Social media & Influencer marketing:

Social media marketing is about a relationship, not conversions 

Social media marketing can be a game-changer for businesses! The recent social media marketing stats 

The latest social media marketing statistics manifest that 73% of marketers believe that social media marketing experience has been “somewhat effective” or “very effective” for their brands. Besides, 54% of social searchers use social media channels to research products. So, this is

Nonetheless, It offers brands the opportunity to build community relations that you can’t find on any other platform. 

Now, let’s talk about the e-commerce content hacks that every marketer must know.

With the introduction of new social media channels and changes in the Google algorithms, the e-commerce growth hacks change from time to time. This gives rise to endless possibilities that can help you grow your e-commerce business substantially, however below are some of the most common and latest e-commerce marketing hacks that will help you in driving your businesses in the right direction. 

Visual content plays a pivotal role in creating a stunning brand presence and engaging more and more users, you can use tools like Clippr to remove bg and create new content for business every day. Even if you have challenges finding the new content to keep your social media channels updated, you can always repurpose your image using an online background remover to create a new set of images with new settings. Try it yourself. 

1. Leverage Social Influence 

Social media is one of the most powerful tools for marketers to take their business to the next level. It not only helps a brand with global brand awareness but allows marketers to leverage social media to create social proofs. Social proofs are very powerful. According to a study, 92% of online customers look at a product review before making a potential purchase. That means it is highly likely that the customer will come across the reviews of your product or service on social media. 

In fact, customers find product reviews 12-times more trustworthy than sale copy and product descriptions. 

So, the purchasing decision of a buyer is in your hands, make sure you collect sufficient customer testimonials, positive reviews about your products or services, and success stories. Then you can use these across your marketing strategies, website, or in your ads to help your potential buyers understand you better.

2. Never stop testing

You think leads will roll in right after you are done setting up your website, adding pop-ups, creating ads, and landing pages? No, your marketing efforts will always remain in progress, there will be a constant need of optimizing them and it will go on and on.

eCommerce is subject to change, so you must make sure that modifications to layout, messaging, user experience, and other elements could impact your marketing Key Performance Indicators (KPIs) for the better.

A/B testing will allow you to compare different versions and styles of the page to find out which one brings you the best results or conversions. At times, rearranging the placement of your popup or changing the copy of your headline will result in a significant increase in conversions. 

 3. Use the FOMO technique

 Marketers too often create this urgency in their offerings where the users feel the fear of missing out - eventually luring them to act, click or purchase quickly before the opportunity would slip through their fingers. It is one of the most successful strategies to increase sales and encourage more and more customers to check out the products or services. 

There are several FOMO marketing techniques that you can leverage to motivate conversions among your target audience. Here are some of them:

Special conditional offers

Limited time offers

Limited edition products 

Quote a celebrity, authority

Use limited-issue lead magnets

Run UGC campaign

4. Retargeting/ Remarketing Campaigns

 If you spend your time on something, don’t let it go - even if it goes well, you can use it again for better results and conversions. Most of the time your potential buyers don’t complete the purchase order either they are busy or they are not yet sure about your offering. Therefore you need to be on their radar and remind them about the products they were checking out. This might encourage them to take the action and complete the purchase that they had left before for some reason.  

The bottom line is that remarketing is a cost-efficient way to attract potential buyers. This is because of the fact that in this marketing strategy you are only targeting people who have already shown interest in your offerings. If done right, you can achieve better results with your KPIs at affordable costs.

5. Spin existing content into something new

Brands have a bad habit of underutilizing the content once published. Marketers who work on a specific piece of content for weeks don’t utilize it in any other form after it is created and published. Whether it is a well written and well-researched article or the perfectly created product images, marketers usually don’t repurpose this content and create something compelling out of it. For instance, if you have worked on a 3000-word blog, you can create several emails around this blog, pick up incipits and create a brief podcast, and so on. Similarly, if you have created pictures, you can always repurpose your product images the way you want. You can remove the background image from your products and then create a new set of images without having to spend so much time creating something new again. 

It is a time and cost-efficient way to create new content around your products and offering a faster turnaround time. To remove image background, you can simply use Clippr and do it 100% in seconds, choose different backgrounds, and create a new set of product images for your brand. 

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